![]() For example, presenting clothing on mannequins can help customers envision themselves wearing the clothes. For example, you might use visuals and language that evoke feelings of luxury, comfort, or excitement.Ĥ.Be aware of the impact of presentation: The way products are presented can have a significant impact on customer behavior. ![]() Use emotional appeals in your marketing campaigns to appeal to your target audience. By having a systematic and analytical approach, you can avoid errors in judgment.ģ.Leverage emotions in marketing: Fashion is an emotional industry, and emotions can play a significant role in customer decision-making. Use data to track sales trends, customer preferences, and inventory levels. By being aware of biases such as the availability heuristic, you can make more informed decisions.Ģ.Use data to mitigate cognitive limitations: We all have limited cognitive resources, but data can help us make better decisions. For example, you might be more likely to order more of a particular style that has been selling well recently, even if the trend is likely to fade soon. ![]() Here are some ways to use these learnings:ġ.Be aware of cognitive biases: As a fashion retailer, it's important to be aware of the cognitive biases that might influence your decisions. ![]() The learnings from "Thinking, Fast and Slow" can be applied in various ways to improve decision-making in fashion retail. ![]()
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